iPhone: Depreciation Rate – this means that a Pro or Pro Max model price will be cheaper by Rs 5100 to Rs 6000. The price of the Made-in-India iPhones, which include the 13, 14, and 15, has also dropped by Rs 300, while the iPhone SE will cost Rs 2300 less.

Experts have noted an important shift as Apple, for the first time has reduced the prices of its Pro models. This alteration has followed a reduction in the basic customs duty on iPhone: Depreciation Rate – mobile phones from 20% to 15% in the latest budget. Traditionally, Apple has discontinued older Pro models following the launch of new ones, with only selective discounts by dealers and resellers to clear inventory.

           Figure 1: iPhone Depreciation Chart 

           (Source: https://www.quora.com/When-will-the-price-of-the-iPhone-13-drop )

When updated Pro versions become available, Apple has frequently eliminated the previous versions while only providing distributors as well as merchants modest incentives to dispose of inventories. Pro versions have had their highest possible retail price (MRP) altered. Alternatively, Apple attempted to get rid of redundant versions by providing wholesalers as well as merchants selected concessions. There is confirmation that Apple’s updated price point for its Pro variants is an obvious consequence of these lower import costs.

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Figure 2:  iPhone Depreciation Chart 

(Source: https://economictimes.indiatimes.com/industry/cons-products/electronics/iphone-price-cut-apple-reduces-price-for-iphone-13-14-and-15-check-latest-prices/articleshow/112042011.cms )

Apple has consistently eliminated outdated Pro variants when updated versions become available, providing retailers as well as distributors barely any inducement to obtain rid of their inventories. The MRP (maximum possible retail price) for the premium variants has been adjusted. Apple has additionally explored providing a few incentives to wholesalers as well as retailers in an attempt to reduce superfluous iterations. It has confirmed that Apple’s revised pricing for its Pro models is a direct result of these cheaper import costs.  

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